Merge Mobile into Your Business

Hewlett-Packard’s Saj Sahay presents: How To: Launch a Successful Mobile Product

By Emil Wisch September 4, 2011 Filed Under: Announcements, Mobile Marketing
Here’s a brief session description of ‘How To: Launch a Successful Mobile Product‘ presented by Saj Sahay, VP, Channel Marketing, Palm Global Business Unit at Hewlett-Packard: You’ve developed a mobile product or service such as an app, game, tool or device. The next step is to launch and go-to-market. How do you do this correctly? This session will give you everything you need from Situation Analysis & Competitive Landscape, Product Positioning & Identifying Key Point Of Differentiation, Competitive Analysis & Key Rebuttal Points, Go-to-Market Launch Plans and Pricing Strategy. Saj’s Bio: Born and raised till the age of 12 in India, Saj and family immigrated to the US in the late 1970s. He spent the next 13 years in Chicago, completing his bachelor’s degree in Economics at the University of Chicago. Saj then spent the next five years in Europe, primarily Spain and the UK, where he completed his MBA studies in General Management, at IESE Business School, one of the top 15 business schools in the world. Saj is fluent in Spanish, Hindi and English. Since his MBA, Saj has worked for almost 20 years in roles of increasing responsibility in marketing, finance, operations & general management. He has worked for well known organizations such as IBM, Arthur Andersen & Co., Bausch & Lomb, Philips, T-Mobile, and currently serves as Vice-President of Channel Marketing, for the webOS business at Hewlett-Packard. In his spare time, Saj volunteers as a member of the Planning Policy Commission for the City of Issaquah, WA, and serves on the Global Alumni Board for the University of Chicago. Full Event Agenda w/ 36 sessions and over 27 hours of content around mobile marketing, mobile advertising, mobile design, mobile development and much more. Register Here

Get Our Online Event Now

Watch our online Mobile Merger event that took place September 15th, 2011. This one-of-a-kind virtual event can be delivered to your desktop or most mobile devices. Hear from innovative business leaders as they share rich content on the mobile revolution. Mobile experts, tech visionaries and interactive gurus from Microsoft, Mozilla, Nokia, Samsung, Hipcricket, Verizon Wireless and AT&T shared hours of how-to's demos and rich discussion aimed at helping you go mobile!REGISTER HERE