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Mobile Coupons: Huge Demand With Consumers, Only 39% of Retailers Offer

By Geoff Peterson December 20, 2011 Filed Under: Mobile Advertising

Mobile coupons continue to be all the rage with consumers today, no doubt with the popularity and success of Groupon and Living Social. The surprising information pulled from several surveys by Microsoft recently is that only 39% of retailers offer mobile coupons or plan to offer location-based coupons and offers via mobile devices in the near future.

The following is a short 2 minute video clip on the mobile coupons trend from the “Channeling Success in Mobile Advertising” presentation by Jeff Plaisted, Sr. Director US Mobile Advertising Sales, Microsoft Advertising, at the Mobile Merger Online Event that took place this last September.

Speaker Bio: Jeff Plaisted, Microsoft

Jeff Plaisted oversees Mobile Advertising Sales Strategy and a team of Mobile Media experts responsible for developing scalable, multi-platform advertising solutions that leverage mobile assets from Microsoft, Verizon Wireless and a host of other mobile web and application partners. A seasoned executive with twenty years of experience in Telecommunications and Digital Media, Mr. Plaisted has held Sales and Management positions with AT&T/Lucent, SBC and technology start-up, InfoBlox. Jeff joined Microsoft’s advertising division in 2003 where he has worked on Vertical and Strategic Client focused teams. He has built a reputation of leading teams that develop and manage integrated, cross-platform initiatives with clients like McDonald’s, Kellogg’s, Unilever, Toyota and Ford Motor. Recently, his team won the prestigious “Advertiser Satisfaction” award from Advertiser Perceptions, Inc. for their outstanding work in the Mobile medium. As a recognized thought leader in the Advertising industry Mr. Plaisted speaks regularly at events such as MMA’s Mobile Marketing Forum, ANA, adtech, Digital Hollywood, OMMA Global, as well as, agency and client workshops across the U.S. Jeff is a graduate of Michigan State University, a member of the Chicago Interactive Marketing Association and holds certificates from University of Chicago/Graham School of Studies and Multi-Media Telecommunications Association in the areas of e-Business and Convergent Technology.

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