Welcome to Mobile Merger 2012 (15 minutes)
The official kickoff to Mobile Merger. Geoff Peterson, Founder of Mobile Merger and Managing Principal of General Lead, will open Mobile Merger with an introduction to the event including an idea of how the event will benefit recruiting leaders at the manager, director and vice president levels, will lay the groundwork of how to interact with presenters and attendees, will tell you how to get the most from the entire day’s sessions and activities and present a roundup and thank you to all Mobile Merger sponsors.
The Importance of Understanding The Wants and Needs of the Mobile User
Imagination and technology advances yield new mobile products and services on a daily basis. But just because it was built doesn’t mean that they will come. What we will cover in this keynote session: The latest behaviors and interests of the mobile subscriber and how they are tied to the success and failure of mobile programs. The danger of chasing so-called shiny objects instead of the proven tactics that bring business results. The insights of more than three dozen marketers interviewed in Jeff Hasen’s book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. How to measure a campaign’s results. How to stay current and be on the lookout for the trends that will stick. And last, The importance of aligning mobile efforts with goals.
MOBILE MESH PANEL
The Next Big Thing in Recruiting (30 minutes)
There are no shortage of avenues and resources for our recruiting teams to tap into today with social networks, business networks, search engines, job boards, online communities, blogs and more. Social networking with Facebook and Twitter were the most talked about and widely adopted recruiting strategies of the past few years. Mobile and local search with SMS/Text messaging campaigns and nearby search technologies are the latest recruiting trends making the rounds at this very moment. But what is coming around the corner for recruiting and sourcing? What technologies will we be looking to in the next 3 months, 6 months and 1 year out? Will it be a continued and refined emphasis on what is already here with social and mobile? What will happen to job boards…perhaps an evolution? What will your recruiting focus, strategies and budget look like moving into 2013 and beyond?
In this interactive 30 minute session, recruiting leaders from industry leading companies Hyatt, Oracle and Starbucks will explore what is “The Next Big Thing in Recruiting”. Join the discussion live as they draw on their unique industry experiences from hospitality, software, high-tech, retail and consumer packaged goods. Each recruiting leader has their own insight into what is working to find, engage and hire top talent for their respective businesses, and each has a strong pulse on where recruiting and sourcing strategies are heading.
Share your ideas and thoughts on recruiting technologies you see that are going to shape various industries in the coming year. Interact live with our speaker panel and formulate a plan for your recruiting business to include social, mobile and emerging technologies.
Uncovering the Mystery of the Candidate Application Experience (20 minutes)
Winner of the ERE Startup Competition at the recent Recruiting Innovation Summit in Silicon Valley, Mystery Applicant will give the audience an inside look at how their product works and the real value for recruiters and recruiting leadership. Join us for our first mobile lab of the day, where we pull back the covers and show you a live demo of Mystery Applicant’s innovative recruiting product that helps to measure the candidate experience on your website and in your applicant tracking system. If you’ve ever wondered about the real data and analyses behind a candidate applying to a job with your company, now you can get it. Their product works in real-time and provides data and insights to help drive best practices in the candidate applicant process.
How To: Recruit for a Big Brand Without the Big Budget (40 minutes)
Hear valuable lessons learned about recruiting innovation with the latest technologies, techniques and strategies deployed with limited resources and a shoestring budget. Lars Schmidt, Senior Director, Talent Acquisition for National Public Radio will present on how his thriving media organization is being supported with the use of employment branding leveraging social media, brand advocates and rapid experimentation. See specific examples and metrics about what’s worked, what hasn’t and how to build internal champions for your business.
An Inside Look at IBM’s Successful Alumni Program (30 minutes)
Join Jacelyn Swenson, Manager of IBM Alumni Relations, for a 30 minute Fireside Chat about IBM’s highly successful internal social network, their thriving Alumni Program. Get a complete picture of the inner workings of IBMs alumni program, find out how it works and take away lessons that can apply to your recruiting business. Jacelyn has been with IBM for over 16 years and currently manages strategic programs and community-based, social business initiatives, leading IBM alumni relations worldwide and manages the Great IBM Connection, IBM’s community for past and present IBMers.
In this live Fireside Chat audience participation will be strongly encouraged, as Jacelyn will field questions and help to brainstorm around effective networks, technologies, strategies and tactics for alumni programs.
Your Mobile Career Site: Building the Front Page of Your Company (20 minutes)
Going mobile with your recruiting strategy? The very first step you need to take is to either mobilize your entire website, or at a minimum, mobilize your career site. With searches from job seekers on the rise at nearly 40-50% from mobile devices such as iPhones, Android devices and iPads, how does your career site and jobs match up? Test it for yourself and see how the job search and candidate application process looks like on any 3.5 to 4 inch mobile device. If the experience isn’t good and your mobile website is extremely difficult to navigate, job seekers will get frustrated and move on. Simple as that.
In this hands-on, interactive Mobile Lab, join Steffan Berelowitz of mobile company, Bluetrain Mobile, as he gives a live demo of what an effective mobile website should look like. See real examples and live functionality of other career sites mobilized by Bluetrain Mobile and get a complete picture on this very important mobile recruiting strategy.
Developing Location-Based Mobile Recruiting Campaigns (20 minutes)
Mobile website? Got one in place? Check. Now that you’ve got a mobile website or mobilized career site, let’s explore a few very creatives avenues for engaging talent on the go, through their mobile devices with location-based technologies. T3, a digital marketing and advertising firm that connects individuals and brands, has a mobile solution for geofencing that helps you create unique mobile messages targeted to very specific geographic areas. In this live demo, recruiting leaders will see exactly how the technology works, where recruiting campaigns can be set-up to reach potential job seekers by city, county, township, even as targeted as a street or individual building. See how a custom message based on a certain geographic area can greatly impact your recruiting efforts. You won’t want to miss this live demo.
Ready to Move Beyond SMS and QR Codes? Your Next Idea is Here. (20 minutes)
As a recruiting leader, we’ve all come into contact with a SMS/Text mobile campaign or a QR code effort by now, whether it be directly related to recruiting or not. For the most part, you should have at least a basic to intermediate understanding of how a text message or QR code functions. Recruiting leaders are implementing text messages and QR codes with good success into their recruiting strategies now. Moving beyond these technologies is something unique, called StarStar. In this live and interactive Mobile Lab, hear from Jim Stanley of Zoove, as he demonstrates the StarStar product being used currently by industry leading brands including NFL, ESPN, Capital One, The Weather Channel, Quicken Loans and Suzuki. Get an understanding of how this breakthrough service can fit into your recruiting efforts now and moving forward.
Building a Winning Culture and Leveraging Your Brand in Recruiting
An essential part of any recruiting strategy is building your brand, and with that, making sure you build a strong, effective and vibrant brand. Your brand is one that can’t be looked to or identified like a piece of technology, or even something you necessarily see, but rather a lasting positive impression left on an employee, a competitor and of course active and passive job seekers coming into contact with your company. So, how do you build your brand the right way and take advantage of the brand for recruiting? Michael Long, Head of Culture Branding at Rackspace, and a popular recruiting industry blogger at The Red Recruiter, will take recruiting leaders through a presentation filled with ideas, insight and studies around how to build a “winning” culture and brand for your business and leverage it in your recruiting strategies.