Merge Mobile into Your Business

Microsoft’s Jeff Plaisted presents: Channeling Success in Mobile Advertising

By Emil Wisch August 19, 2011 Filed Under: Announcements, Mobile Advertising
Here’s a brief session description of ‘Channeling Success in Mobile Advertising’ presented by Jeff Plaisted, Director of U.S. Sales and Strategy, Mobile Advertising at Microsoft: Successfully leveraging mobile apps, browsers, search, video, and rich and local media to meaningfully impact the bottom line can be challenging even for the most seasoned marketer. Join us during this presentation to learn how world class brands are breaking through the white noise of the medium and are utilizing these and other mobile advertising channels to drive consumers through the purchase funnel – from awareness through purchase and beyond – at scale. Jeff’s Bio: Jeff Plaisted oversees Mobile Advertising Sales Strategy and a team of Mobile Media experts responsible for developing scalable, multi-platform advertising solutions that leverage mobile assets from Microsoft, Verizon Wireless and a host of other mobile web and application partners. A seasoned executive with twenty years of experience in Telecommunications and Digital Media, Mr. Plaisted has held Sales and Management positions with AT&T/Lucent, SBC and technology start-up, InfoBlox. Jeff joined Microsoft’s advertising division in 2003 where he has worked on Vertical and Strategic Client focused teams. He has built a reputation of leading teams that develop and manage integrated, cross-platform initiatives with clients like McDonald’s, Kellogg’s, Unilever, Toyota and Ford Motor. Recently, his team won the prestigious “Advertiser Satisfaction” award from Advertiser Perceptions, Inc. for their outstanding work in the Mobile medium. As a recognized thought leader in the Advertising industry Mr. Plaisted speaks regularly at events such as MMA’s Mobile Marketing Forum, ANA, adtech, Digital Hollywood, OMMA Global, as well as, agency and client workshops across the U.S. Jeff is a graduate of Michigan State University, a member of the Chicago Interactive Marketing Association and holds certificates from University of Chicago/Graham School of Studies and Multi-Media Telecommunications Association in the areas of e-Business and Convergent Technology. Full Event Agenda w/ 36 sessions and over 27 hours of content around mobile marketing, mobile advertising, mobile design, mobile development and much more. Register Here

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